Video Testimonials That Sell

Video reviews build brand trust, increase conversion, and set you apart from your competitors. Unlike text reviews, video conveys emotions, shows a real person, and creates a strong impression.

In this article, we will tell you how to get, shoot, and post video reviews on your website, and also share useful tools that will help you with this.

Why do you need video reviews?

  1. Trust and transparency
    Video reviews are perceived as more reliable than text ones. Viewers see a real person, their emotions and facial expressions, which inspires more trust.
  2. Emotional impact
    Video conveys the customer’s emotions, which makes the review more convincing. Gratitude, joy or surprise help potential customers “try on” your product.
  3. Increased conversion
    According to research, pages with video reviews increase conversion by 80%. Videos convey the key benefits of the product faster and convince the visitor to take the target action.
  4. Improved reputation
    Video reviews strengthen the company’s image, showing that it cares about customers and their opinions.

How to Get Clients' Consent for a Video Review

Let's break down each step in detail so you can collect the most effective reviews for your business.

1. Selecting the Right Candidates

Ideal candidates have three important characteristics:

First, they should be people who are genuinely happy with your product or service. Their emotions will look natural and convincing. Pay attention to those who have already left positive text reviews or recommended you to their friends.
Second, choose customers who actively interact with your brand. These can be bonus program participants, social media subscribers, or regular customers. Such people are usually more loyal and more willing to agree to be filmed.
Third, consider the person's comfort in front of the camera. Even the most satisfied customer can give a bad review if they feel constrained. Take a closer look - perhaps among your customers there are those who blog or often publish stories. They are ideal for the first experience.

2. The art of the right request

The wording of the request is crucial. Here are two proven approaches: "Share your experience in a short video - it will help others!" - this wording appeals to the desire to help. It works especially well with customers who themselves once chose a product based on reviews.

"Tell us how our product solved your problem" - this option emphasizes the value of their story. It is effective when the customer had a specific request or problem that you helped solve.

Important: always explain how the video will be used. People are more comfortable agreeing when they understand the context. Add: "We will post your review on our website to help other people make a decision."

3. Choosing the perfect moment

Timing is half the battle. There are two optimal moments for asking:

The first is immediately after a positive experience using the product. For example, when the client has just received the order and is happy with the quality. At this moment, their emotions are most sincere and strong.

The second good moment is when the client expresses gratitude themselves. This could be a letter of gratitude, a positive review on social media, or warm words in correspondence. In this case, your request will be a natural continuation of the dialogue.

Remember: don't ask for feedback if the client had any difficulties, even if they have already been resolved. Wait until they have only positive impressions.

Additional tip: create a reminder system for your managers. Let them record moments when clients are especially happy - these will be ideal candidates for video feedback.

How to conduct a shoot

1. Prepare the client for filming

Properly prepare the client and start by explaining the purpose of the filming: tell them how their feedback will help other people make a decision. This will create the right mood and motivation. Then offer a sample script, but don’t force them to memorize the text - let them speak in their own words. It is enough to outline the key points that are important to highlight. Pay special attention to psychological comfort: many people are shy in front of the camera, so create a relaxed atmosphere, perhaps do a few test takes. Remember - the more comfortable the person is, the more natural and convincing their feedback will be.

2. Use available filming tools

Today, you don’t need to have professional equipment to create a high-quality video. Modern smartphones, especially flagship models, provide excellent filming quality. The main thing is to follow a few important rules.

  • First, choose a well-lit place - ideally, if the light falls on the speaker’s face.
  • Secondly, take care of the sound quality: avoid noisy rooms, and ideally use an external microphone.
  • Ask the client to speak clearly, at a moderate pace - this will make their speech more intelligible.
  • If possible, use a tripod to stabilize the image.

These simple techniques will significantly improve the quality of your video without serious costs.

3. Follow a clear structure of the review

An effective video review should have a logical structure that helps the viewer perceive the information consistently.

  • Start by introducing the client - this immediately adds credibility to the review. Then move on to describing the problem the client wanted to solve - this creates an emotional connection with the audience.
  • Next, show how your product or service helped solve this problem - the most important part of the review.
  • Be sure to include specific results and benefits that the client received - numbers and facts increase persuasiveness.
  • Conclude with a few words of gratitude - this will leave a positive impression.

This structure makes the review not only convincing, but also easy to understand.

How to place a video review on a website

After you have filmed quality video reviews, the question of posting them on the site arises. Now that YouTube has become unavailable to many users in Russia, it is important to consider alternative options for publishing video content.

Alternative platforms for storing videos

  • RuTube is a Russian analogue of YouTube, which supports embedding videos on sites via iframe. Suitable for long videos, but can add its own branding.
  • VK Video - allows you to upload content and embed it on sites. Especially convenient if your target audience is active on VKontakte.
  • Yandex.Video - reliable hosting with good loading speeds throughout Russia.
  • Cloud storage (Yandex.Disk, Mail.ru Cloud) - you can upload a video and get a direct link for embedding.
  • Local video hosting - upload files directly to your server. Requires more resources, but gives full control over the content.

Professional Solution: QForm Video Widgets

For those who want more options and flexibility in displaying video reviews, the QForm constructor is a great choice. This service offers:

A variety of display formats:

  • Vertical and horizontal video blocks
  • Round thumbnails with autoplay
  • Video galleries with the ability to switch
  • Carousels of several reviews

Flexible playback scenarios:

  • Autostart when page loads
  • Play when scrolling to block
  • Start when hovering over
  • Activate when clicking on button
  • Delayed start after specified time

Additional features:

  • Preview settings (autoplay of the first seconds)
  • Adaptation for mobile devices
  • Built-in analytics of views
  • Ability to add CTA buttons
  • Customization of the design for the brand

How it works:

  • Upload the video to your QForm personal account
  • Select the appropriate widget format
  • Configure playback conditions
  • Get the embed code
  • Post on any site regardless of the CMS

The advantage of QForm over regular video hosting is full control over the display and behavior of video blocks. You can create a real interactive gallery of reviews, where site visitors will easily find and view the stories of your clients.

For maximum efficiency, we recommend combining several formats - for example, place the main video review in the header of the page with autoplay, and add a gallery of 3-4 additional reviews at the bottom of the page. This will increase the time users spend on the site and increase trust in your brand.

Conclusion

Video testimonials are an effective way to build trust in your brand and increase conversions. To get quality video testimonials, it is important to properly prepare customers, shoot a video, and post it on your website. Use convenient tools like QForm to simplify the process of adding a video and track its effectiveness.

Start collecting video testimonials today and see how they can help your business grow!

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