Video image statistics: sales and conversions increase 1.5 times
In the article we talk about the key advantages of video images for business. We back up the data with the results of our marketing research.
They increase the trust and loyalty of the audience
Trust in the brand is an important factor in successful interaction with customers. Video images enhance it due to three components:
- Transparency is when you show the "face" of a company, real employees, and the production process, which creates a sense of openness and honesty.
- Emotional connection — people tend to trust those they see and hear.
- Social proof — video feedback from real customers is perceived as a real confirmation of the quality and reliability of the brand.
This helps to form an active and dedicated community around the brand, which is a valuable asset.
In March 2024, QForm marketers conducted an online survey on the topic of video images on the site.
The respondents were the audience of our users who are registered on the service and use video images on their websites.
The results show that brand loyalty has increased by 68% for most companies.
Graph: Changing brand attitudes when there is a video image on the site
Increase conversions and sales
Video images increase sales conversions by more than 50%. This is due to the fact that video attracts more attention and holds it longer than text content. The video demonstrates the product in action, showing its advantages and solving the doubts of potential customers.
An example is the experience of our clients, where the introduction of video images on landing pages led to a 1.5-fold increase in conversions.
Qform marketers analyzed the data of 300 customers using video images on the site.
The results showed that the average sales conversion rate for these customers increased 1.5 times compared to the period when the widgets were not installed.
At the same time, 83% of respondents noted that the conversion rate increased, 5% did not record any changes and 2% had a decrease.
Graph: Quantitative change in conversion after installing a video image on the site
They save managers' time
Video widgets can replace part of the sales department's communications, saving up to 20% of employees' time. Video instructions, demonstrations and answers to frequently asked questions allow clients to receive the necessary information without direct interaction with managers. This frees up time for more complex tasks and individual requests.
Analytics shows that the introduction of video tutorials and presentations on websites has reduced the burden on the sales department, while improving the quality of customer service.
We conducted in-depth interviews with several marketers of companies that use our video images.
The vast majority (56%) noted that the video with instructions and answers to frequently asked questions reduced the time of initial contact with customers to 20% (by about 5 minutes).
Chart: How has the duration of the sales department's first contact with customers changed?
Graph: Quantitative change in the duration of the sales department's first contact with customers
Improve brand perception
Video images play a key role in shaping and improving brand perception. They allow companies to stand out from the competition and provide a unique way to interact with the target audience.
They also make the site more attractive and modern, which increases the overall level of user experience.
Our research has shown that sites with video images receive 30% more positive feedback from users.
This data is collected by analyzing reviews on our clients' websites and the length of user visits before and after installing the video widget.
Graph: Change in the number of positive reviews after installing video widgets
We draw conclusions
The result of our internal research has confirmed that video images are an effective tool for increasing sales, saving time and resources, as well as improving brand perception.
Therefore, we invite you to register on the QForm platform in order to use video images on your website.
We will be glad to see feedback on changes in your indicators before and after using video widgets.