How video images help a candidate understand the company before responding
Candidates are interested not only in the position, but also in how the team lives, what tasks are facing in the coming months, what format of work is accepted in the company and how the interaction works inside. These details rarely get into the text of the job, which creates an information gap. Recruiters waste time explaining, candidates doubt or delay responding, and the hiring party receives a lot of clarifications during the interview.
The video helps to shorten this path. The short video conveys a context that usually appears only in conversation: it shows the product, the team, the tasks and the approach to work. This increases the interest of candidates, makes responses more accurate, and saves time for all hiring participants.
Why is it difficult to explain a vacancy in text?
The standard job description focuses on the structure and ATS systems. But the candidate takes a broader view: it is important for him to understand his future role in the living environment. It is difficult to explain in the text the pace of work, the interactions between roles, the format of work or the type of tasks that the team is currently engaged in.
As a result, some candidates delay responding because they don't understand what to expect. And some of them respond too early, and the interview turns into a stage of clarifying basic questions.
How the video complements the vacancy
Video conveys the work context faster and easier: in a minute, you can show the product, team, role, and processes. This reduces uncertainty and helps to understand compatibility at an early stage.
Plus, video works well in technical and product positions, where tasks and format are often more difficult to describe in words and easier to show by example.
Where video images have the greatest effect
The video widget is embedded in the page, so the candidate gets an explanation at the moment when he considers the vacancy.
Most often, video widgets are used:
- In the job description
A short video helps explain the tasks, the team, and the immediate context of the role.
- In the section about working for the company
Here you can show the interaction format, an example of projects, or product features.
- In recruitment newsletters
This helps to quickly remove doubts from candidates who are thinking about the response or comparing options.
- In talent recruitment campaigns
The video helps to stand out from similar offers and better convey the employer's brand.
Practical benefits for HR teams
The clearer the vacancy is at the start, the fewer clarifications and rejections at the later stages.:
- random responses are eliminated;
- more relevant candidates;
- faster decision-making about the interview;
- fewer rejections after the offer;
- there are fewer clarifications and explanations of the context in the interview.
For an HR brand, this is also a way to make the company clearer and more lively without lengthy materials.
How QForm helps
QForm allows you to embed a video directly into a vacancy or a candidate section without updating the website. The widget can be shown by clicking, scrolling, hovering, or with a delay, which helps you choose the appropriate scenario.
There are different display options available: built-in format in the page body, vertical or round mini format. The video can be adapted to the website's design without overloading the interface.
If there are several videos, they can be shown sequentially, for example, first about the company, then about the team, then about the role. This removes some of the issues that are usually discussed only in interviews.
QForm analytics shows views and screenings, which helps you work with candidate interest as consciously as you would with a recruiting funnel.
The video helps to tell about the team and the format of the work before the response.
Show the vacancy and the office in a short video - this improves the quality of responses.
Result
Vacancies work better when the candidate immediately understands the context of their role and the company. The video helps to explain it without unnecessary words, and the video images embed the explanation at the right moment.
For HR, this is a way to increase the accuracy of responses and reduce the time for explanations, and for candidates, it is a way to quickly assess compatibility and not waste time.