How to create a custom widget without programming
The more precisely the sites are tailored to the audience, the higher the conversion rate. That's why companies tend to use custom widgets: forms, quizzes, videos, and pop-up elements tailored to specific business objectives.
Until recently, the creation of such solutions required the participation of developers, testing, implementation, and bug fixes. Now everything is different: using platforms like QForm, a full-fledged widget can be assembled in 15-20 minutes without a single line of code. In this article, we'll explain why you need a custom widget, how to build it yourself, and what tools to use.
What is a custom widget and why is it needed?
A custom widget is not a template solution "for everyone", but an element adapted to a specific scenario. His task is not just to look beautiful, but to work exactly according to the goal: to collect the necessary applications, involve the user, adjust to the context of the page.
Unlike standard forms, a custom widget can include logic: show some fields under some conditions and hide them under others, change steps depending on responses, transfer data immediately to CRM, run according to certain rules, for example, only for users with the desired label or after a certain action.
Such widgets are in demand in e-commerce, education, HR, B2B and other areas where flexibility, adaptation to the target audience and high response are important. They allow you not only to increase conversion, but also to shorten the path from interest to action without unnecessary transitions.
What to consider when creating a custom widget
It's worth starting by setting a goal. The widget can collect applications, help you choose a product, conduct a survey, engage in a quiz, or show a video. The structure, logic, format, and style of the presentation depend on the goal.
The second point is the audience. Concise, businesslike forms are suitable for B2B. For e-commerce, there are bright pop-ups with an offer. There are quizzes with ramifications and logic for educational platforms. Customization makes it possible to take into account all these nuances.
It is important that the script is simple, the steps do not overload the user, and the design matches the brand. The widget should be clear at a glance, especially on mobile devices. Special attention should be paid to data processing: the widget should transmit information to where it is actually used - in CRM, messengers, email or dashboard.
How to create a custom widget without programming on QForm
Creation begins with the choice of a basic element: a form or a quiz. Next, you set up the steps, add the necessary fields, and specify the logic, for example, the conditions for displaying certain blocks, forks in responses, time limits, or the number of requests.
The appearance can be customized to suit the corporate identity: colors, fonts, margins, background, buttons. If you want the form to work as a pop-up, this is also implemented: in QForm, it is enough to set the display conditions (for example, when scrolling, when trying to close the page, by clicking on a button or using a UTM tag). Thus, the pop-up is created based on the form, and the desired scenario is set in the startup settings.
Next, integrations are connected — with CRM, Telegram, VK, Email or via webhooks. This is possible without programming, in a couple of clicks.
After that, you get a ready-made script that can be installed on the site. It is lightweight, loads asynchronously and does not affect the page speed. Widget statistics (impressions, clicks, requests, conversion) are available in the personal account of QForm.
When is a custom widget especially useful?
If you are working with advertising traffic, it is important not to lose any contact, and custom widgets help you adapt communication to the source. If the audience is diverse, you can show different scenarios for different segments. If you are launching a test or promotion, you can assemble the hypothesis as a separate scenario and leave the main site alone.
Such solutions are especially relevant for marketing departments, where you need to quickly test hypotheses without involving programmers. Widgets can be cloned, adapted, edited, and launched in half an hour.
Conclusion
A custom widget is a tool that works for your business: it doesn't just collect applications, but does it accurately, conveniently, and on time. Thanks to platforms such as QForm, it is now possible to create the necessary element without the participation of developers, without waiting and without the risk of "breaking something on the site."