Form Analysis and tracking: how to measure effectiveness and increase conversion

In order for the communication form on the site to really bring results, it is important not only to post it, but also to understand how people interact with it.: who fills in the fields, where users stop, and which steps cause rejections.

Without analytics, the form turns into a "black box": applications arrive, but you don't know why there aren't enough of them and what can be improved.

We offer a solution - to enable analytics and tracking. This will allow you to measure the effectiveness of forms, see user behavior, and make decisions based on data rather than guesswork.

The QForm service provides built-in analytics and tracking tools: you can track submissions, views, conversions, traffic sources, and even user actions at each step of the form.

Why do I need form analysis?

1. Understanding effectiveness

Analytics shows which forms work better and which require improvement. For example, one page can give 30% of submissions, and another only 5%. This is a sign that it is worth changing the text of the button, the order of the fields, or the design.

2. Conversion optimization

When you know at what stage users most often leave, you can improve the UX point by point. Sometimes it is enough to remove one field or change the wording and the conversion rate increases by tens of percent.

3. Traffic source analysis

Integration with UTM tags and advertising systems helps determine where the most valuable leads come from: contextual advertising, SEO, or social media. This makes it possible to optimize advertising costs.

4. Improving the quality of applications

By tracking who fills out the form and how, you can understand which channels bring relevant customers and which random visitors. This helps to focus marketing on the right audience.

How form analysis works in QForm

QForm automatically collects key performance indicators for forms — you don't need to connect complex systems manually. After the form is published, the data begins to flow into your personal account, where you can track user activity, response dynamics, and conversion.

1. Basic metrics

A separate Analytics page is available for each form.

To open it, on the form list page, click the "⠇" icon next to the desired form and select "Analytics".

The analytics section displays:

  • number of impressions of the form;
  • number of shipments;
  • conversion rate (ratio of submissions to impressions);
  • average response time and processing time by the operator;
  • the number of applications by status.

This data allows you to quickly assess how effective the form is and how it works on different pages of the site or in different scenarios.

2. Response schedules

For fields with choice options (radio buttons, checkboxes, drop-down lists), QForm displays graphs of response dynamics.

Each card states:

  • field title (from the "Basic Settings" in the constructor);
  • field type (RADIO, CHECKBOX, SELECT);
  • the internal name of the field (from the "For Developers" panel).

The graph type can be changed — the histogram is used by default.This way you can see which options users choose most often and how statistics change over time.

3. Report on individual fields

A detailed analysis of the responses to each field is available on the "By Fields" tab. You can select the desired field from the drop-down list or swipe the arrows between the fields.

For convenience:

  • set the analysis period via the calendar (month by default);
  • Sort the answers in ascending or descending order to evaluate the popularity of the options.

This is especially useful for quizzes and questionnaires, where it is important to understand which answers are given more often and how users complete the survey.

4. Integration with external analytics

To track user behavior in general reports, QForm allows you to connect external analytics systems - Yandex.Metrica and Google Analytics.

For this:

  1. Open the "Analytics → Tag Settings" section in your merchant profile.
  2. Specify the tag ID from your Yandex.Metrica or Analytics.
  3. Activate event transmission.

QForm automatically transmits events like:

  • qform_form_view — view the form;
  • qform_form_submit — form submission;
  • qform_video_init — initialization of the video image;
  • qform_video_play — video playback.

After activation, you will be able to see form statistics in your analytics systems in the "Events" or "Goals" sections, as well as link this data to advertising campaigns.

How to use data to improve forms

Analytics is not just numbers, but a development tool. Here's how to use it in practice:

  1. Check the user behavior. If most people drop the form on one field, simplify it.
  2. Test your options. Change the button text, field order, or CTA color and compare conversions.
  3. Analyze the sources. Focus on channels where leads are cheaper and of better quality.
  4. Follow the trends. If the indicators are falling, you may need to update the design or adapt the shape to mobile devices.
  5. Use multistep scenarios. If the form is large, divide it into steps. QForm will show you where users log out most often.

Why you should use QForm for analytics

QForm combines a convenient form builder and an integrated analytics system,

which helps you track the effectiveness of forms directly in your merchant profile.

Key advantages:

  • automatic statistics of views, submissions, and conversions for each form;
  • detailed report on individual fields and steps (in case of quizzes);
  • visual graphs of responses by choice (RADIO, CHECKBOX, SELECT);
  • integration with Yandex.Metrica and Google Analytics to track sources and user behavior;
  • The Applications section stores all submitted forms filtered by date and status.

Thanks to the built-in analytics, you can see not only the number of applications.,

but you can also understand at what stage users most often perform actions and what needs to be improved to increase conversion.

Conclusion

In order for a form to really work for a business, you need not only to design it beautifully, but also to measure the result. Analytics is a way to see user behavior, find weaknesses, and increase conversions.

With QForm, all this can be done without complicated connections: the system automatically collects data, shows dynamics, and helps optimize the form in just a couple of clicks.

Set up analytics in QForm and you will know exactly what is working and what needs to be improved.

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