Quizzes in 2025: what has changed and how to use it in business
Quizzes are no longer just entertainment. In 2025, they have become a full-fledged tool for collecting applications, audience segmentation and personalized communication. Companies are increasingly replacing traditional forms of communication and landing pages with them, as the quiz is able not only to ask, but to involve and direct.
Users have become more selective, and the competition for attention has intensified. Therefore, marketing has shifted towards dialogue with the client, and quizzes have turned out to be just the form where dialogue looks natural. At the same time, technologies are developing, and the quizzes themselves are becoming smarter and more efficient.
What's new in quizzes in 2025
- Integration with AI
Now the quiz can not only be manually configured, but also generated automatically using the built-in AI assistant. You set a niche or goal and get a ready-made structure of questions, screens, and final CTAs. This allows you to run tests faster and save time on development.
- Quiz shops
Quiz has become not just a lead magnet, but a place of purchase. The questions help you choose the right product, after which the user adds it to the cart right inside the quiz. This is a new level of e-commerce without overloading with filters and dozens of cards.
- Mobile adaptation and story format
Quizzes are increasingly being designed in the style of stories on a banned network: full-screen flashcards, swipes, smooth transitions. This reduces the cognitive load and makes their passage natural, especially from the phone.
- Smart logic
Conditional transitions, personalized results, automatic text substitution and dynamic prompts — all this makes the quiz more flexible and adaptive to user behavior.
- Deep analytics
Quizzes now not only collect applications, but also help to understand the behavior of the audience: where users fall off, which options they choose, which screens work better. This makes the quiz a powerful research tool, not just a lead generator.
Examples of quizzes on the QForm platform
Using our platform, you can create any type of quiz: from a simple segmenting survey to a full-fledged quiz store. Here are some popular examples.:
, Service selection
A quiz in which the user answers 3-6 questions, after which he receives a personal offer. It is suitable for the service sector, B2B, medicine, and education.
, Collection of applications through consultation
A survey that first provides benefits (for example, calculating the cost or choosing a solution), and then suggests leaving contacts.
, Quiz store with payment
The user takes a survey, receives 1-3 product cards with "Add to cart" buttons and proceeds to payment. It works especially effectively in niche e-commerce.
, Entertaining and engaging quizzes
They are well suited for social media and increasing reach. You can embed gamification, scores, balls, rating, etc.
Start collecting applications through quizzes today
Today, a quiz is not just a survey, but a way to interest, segment, offer, and sell. And all this in a couple of minutes of passing.
Using QForm, you can:
Quickly assemble the quiz structure using AI,
, add shopping cart, payment, integration with messengers and CRM,
, enable analytics and see how users behave at each step.
Create your quiz right now on ru.qform.io — test any formats on a free tariff and make sure that collecting applications can be not only effective, but also interesting.